Martin Enault, C2’s Chief Operating Officer kicked off his keynote at Melbourne Edge with the declaration that risk is ‘the new normal’.
“If you want to stay relevant, and you want your business to stay relevant in the future, you need to start embracing risk-taking,” he said.
Enault added, “Up to 40% of companies that existed last year will be gone in 2020 and that is only two years from now. I can tell you that just in the last year, I have personally seen a massive shift where businesses went from fear of risk-taking to embracing it more and more and wanting to be ahead of it and not wanting to be the next victim in the world of market disruptions.”
“This new normal that we live in involves pushing yourself and your business to do things that you would not normally do.
“Elon Musk has been selling flame throwers online based out of his company called The Boring Company. He’s doing it just for fun because he said he was so bored!”
Importantly, Enault refers to delegates as ‘participants’ as they co-create the event they attend simply by being there and actively engaging in the content and its outcomes.
Wrap Up of Melbourne Edge 2018
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