Melbourne Edge September 2018 - The Wrap Up

Melbourne Edge September 2018 - The Wrap Up

Stay ahead of the game to succeed

Melbourne Convention Bureau’s most recent Melbourne Edge event inspired and challenged industry professionals, exploring the theme ‘Diversification in Business to Stay Ahead of the Game’.  

Held on Monday, 3 September at Melbourne Convention and Exhibition Centre (MCEC) the knowledge forum featured keynotes from two global leaders who have led significant change within their industries.

Melbourne Edge 2018 - The Wrap Up

Melbourne Edge 2018 - The Wrap Up

Here’s what happens when creativity and commerce connect.

The ‘creative future of business events’ was the hot topic at this year’s Melbourne Edge @ AIME event, held at Cargo Hall on the South Wharf in Melbourne.

Karen Bolinger, CEO of the Melbourne Convention Bureau opened proceedings with a dynamic speech in front of 250 national and international event strategists and meeting planners, and highlighted the key themes of disruption and risk as factors all meeting professionals must consider in 2018 and beyond.

How to attract the ‘cool’ crowd to your event

How to attract the ‘cool’ crowd to your event

Influencer marketing expert and ABC’s Gruen Transfer panellist, Carolyn Miller, Managing Director from The Honeycomb Effect emphasised the need to create shareable content if we want our ideas and concepts to achieve the ‘viral’ effect.

Miller ruffled a few feathers by boldly stating that trendsetting professionals won’t attend a conference grounded in innovation if it’s not considered ‘cool’.